National CineMedia had a Hindering Interdepartmental and Customer Information Sharing and Reporting Enterprise-wide

National CineMedia, LLC was founded as a venture of AMC Entertainment, Inc., Cinemark USA, Inc. and Regal Entertainment Group, three of the world's leading exhibition companies. With a rapidly growing business, National CineMedia realized they needed a system that allowed their users to share data, automate workflows, and provide reporting capabilities for their sales, customer service and marketing departments. They needed one central repository for information that all departments could share and generate reports that would give managers a detailed view of their department’s productivity.