How Seriously Should You Take Those “Top 10” Lists of CRM Systems, Especially When Microsoft Dynamics CRM Is Left Off?

BY David Lee, President & Founder, Vertical Marketing, Inc.
Email
PUBLISHED: June 6, 2008

 
We see them every day.  The Top 10 CRM systems.  Gartner's Magic Quadrants.  What is the power they hold?  In a word, simplicity.

We are faced with far more information than we can digest.  Even I cannot keep up with it all, and I have no other job than consulting on CRM.  I can only imagine what it must be like for you.  So when we see a list saying that System A is number 1 and System B is number 2, then we tend to simply accept it, even though we know that a simple ranking can never tell the entire story.  It is a simple concept. 

I recently saw an article on ISM's Top 15 rankings of CRM systems.  They listed two categories as follows:


ISM's Top 15 CRM Enterprise Winners

  • Amdocs CRM CES v. 7.5 -- Amdocs Limited
  • Pivotal CRM v. 6.0 -- CDC Software
  • Saratoga CRM 6.6 -- CDC Software
  • C2 CRM v. 8.6 -- Clear C2
  • Consona CRM -- Consona
  • Firstwave CRM v. 3.1 -- Firstwave Technologies
  • Infor CRM Epiphany -- Infor
  • CMS v. 9.0/OnContact CRM V v. 6.1 -- Oncontact Software
  • ExSellence 5.5 -- Optima Technologies
  • PeopleSoft CRM -- Oracle
  • Siebel 8.0 -- Oracle
  • RightNow CRM v.8.2 -- RightNow Technologies
  • Salesforce.com -- Salesforce.com
  • SAP CRM 2007 -- SAP AG
  • growBusiness Solutions -- Software Innovation ASA
  • update 7.0 STRIKE! -- update software AG


ISM's Top 15 CRM SMB Winners

minivan